TrustRadius Insights for Wyng are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Referral campaigns module: Some users have found the referral campaigns module to be a strong driver in building fans, providing a way to host contests and incentivizing fans to refer friends.
Fangating feature: The Fangating feature has been praised for keeping the strategy alive by requiring people to like the page before accessing premium content and contests.
Photo Contests feature: Users appreciate the Photo Contests feature as it eliminates the need to build a landing page on their website or use Facebook timeline for hosting photo contests. It also allows them to easily collect photos from fans and download them into a file, while reserving rights for future posts or commercial works.
We used Offerpop to run social media contests, mostly on Facebook, as well as to display user generated content on our websites. The user generated content is aggregated on a single page on the website. We are able to link the photos to the products being worn so a user can click on the products and go to the product detail page to purchase.
Pros
The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
Contests were easy to set up.
Linking to products from user generated content was a plus.
Cons
We found that engagement on contests went down when using Offerpop vs. running contests natively on Facebook. Our users didn't like the extra step of going to an Offerpop page to enter the contest.
I think UGC is more useful when it can be placed on product detail pages. The page of UGC was linked to from the footer of our website, yet we saw hardly any traffic to this page.
Likelihood to Recommend
Even though the price of Offerpop was affordable, I still couldn't justify it. Our engagement on contests went down and no visited the UGC page. I can see if you had thousands of entries for a contest, you would definitely have to go to a solution like Offerpop.
Our organization uses Offerpop to develop social media campaigns, including: voting contests, sweepstakes, etc.
Pros
Offerpop is user friendly and allows us to quickly develop campaigns
Provides excellent templates to help with campaign development
Allows us to easily manage and export entries and capture votes
Cons
My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
Likelihood to Recommend
This is an excellent tool for developing social media campaigns, but somewhat limited in measurement and reporting.
VU
Verified User
Strategist in Social Media (5001-10,000 employees)
Social media contests, for example model search entries, social media signup, mobile signups and video voting.
Pros
Uploading creative assets
Publishing to facebook and to our site using an iFrame
Access to update/modify CSS
Easy to use dashboard
Cons
Front end visuals
Cleaner forms and better use of typography
Uploading different assets, one for mobile and one for desktops
Likelihood to Recommend
How much access we have to customize the apps. We have been able to update most of the required elements, but it takes a developer to do this, our social media department could not do this on their own.
<ul><li>Engage with current customers in the social space</li><li>Attract prospective customers</li><li>Reward loyal brand followers</li><li>Crowd-source customer feedback</li></ul>It is primarily being used withing our digital marketing department.
The tool is simple to use and can easily be customized. It allows us to provide anything from a simple entry form to a highly-engaging + interactive experience for customers.
Pros
The account service is above and beyond. They are quick to respond, resourceful and strategic in their recommendations.
We appreciate the ability to work with the Offerpop team to create more custom solutions for our larger campaigns + initiatives.
Mobile-optimized versions of apps are standard for most apps. We've found a considerable amount of our entrants come from mobile devices, so this is important to us.
Cons
Occasionally things cannot be customized to the level that we are hoping for. But I think this is natural given the restrictions of a service like this. I appreciate that they are constantly adapting to the digital landscape and looking for ways to revamp their services.
Likelihood to Recommend
To really get the most out of this product you ought to have a novice understanding of HTML code and website structure. Out of the box options are very feasible, but to brand and customize from a front-end or back-end standpoint, you must have at least a slight understanding of web development. (The more the better!)
Offerpop was the solution I needed to build Facebook campaigns for Asheville's tourism bureau. I utilized the platform to help grow the follower base and host special contests. At the time, Facebook rules dictated you couldn't host timeline promotions (like or comment to win, etc.), so I needed a way to easily host complex campaigns. After researching all of the products on the market, I found Offerpop to be the best solution at the right price point.
Pros
Referral campaigns - This module was a strong driver in building fans. It not only provides a way to host contests, but it goes one step further providing incentive for fans to refer friends to your page.
Fangating: What once was a great tactic to get the "like" became an outdated practice once Facebook revealed timeline. Offerpop keeps the strategy alive by requiring people to like your page before accessing the premium content and contests of their modules.
Photo Contests: Building a landing page on your website to host a photo contest takes too much work, and using the Facebook timeline is flat out a bad idea. Offerpop takes all the hard work out of collecting photos from fans. Best of all, you can download them all into a file. We stipulated that by sharing photographs, we reserved the rights to use the photos in future posts or commercial works. What a perfect way to build your image library!
Customer Service: My account rep (Max) was the best. His service after the sale was second to none and I knew I could always rely on him to help me out. He answered every question (and I asked a lot of questions) within 24 hours. This continued over the course of a year until he was promoted.
Cons
The biggest difference between Offerpop and their competitors (outside of price) is that Offerpop is a lot less flashy. Wildfire had a huge library of beautiful templates that could be used to help design your promotion whereas Offerpop is more basic. However, they do offer a white label option. If you have a great coder on staff, you can easily build your campaign to spec, meaning you'll remain more on brand than with a template. If you don't have a coder, then templates matter a lot more.
Likelihood to Recommend
They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.
I have been using OfferPop for a number of years. I first used it as our required app to run a contest on Facebook. The set-up was fast and easy to navigate. We were able to create a fan gated page and entry form that matched our branding goals and resulted in us tripling our Facebook fans with one contest. Now that Facebook no longer requires a third party app to hold contests, I still use OfferPop for a number of reasons. Not only do they have great customer service, but the tools the provide to limit cheating makes my job so much easier. Overall this is a great tool that I would strongly recommend for marketing teams.
Pros
Creating campaigns is fast and the software is user friendly
Monitoring entries and weeding out cheater saves time and helps protect people who entered contest fairly.
Customer service is excellent. I've called a few times and each time the rep was helpful and friendly.
Cons
The entry forms can become a little overwhelming especially if you add your review to the page at the bottom. It would be nice if users could click on a "rules" link and then have those details scroll down.
Likelihood to Recommend
If you are skilled social media user or just getting started, OfferPop is a great tool that will allow you to grow your fan base and boost your engagement in a fast and fun way that your fans will appreciate. It also helps that at their rates are very reasonable.
