Trustpilot Reviews and Ratings

Use Cases and Deployment Scope

We use Trustpilot to collect reviews on our website, leveraging their automated review sending tools to request reviews for customers who were confirmed to had placed ecommerce orders.

We also utilize their Product Q&A and Product Review widgets on our ecommerce store - enabling customers to gain more insight and information whilst browsing product listings.

Likelihood to Recommend

Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.

Use Cases and Deployment Scope

Trustpilot allows me to review and seek others reviews on products that I use day to day in business, or might be looking to use. Working in ecommerce, I’m always looking to ensure I’m on the right tech stack, and here I get legitimate reviews, and can provide the same back for the tech I use!

Likelihood to Recommend

Fantastic for determining what platforms you should start looking into to build or optimise your tech stack. Provides a great way for you to also sit down and review your existing stack, as they seem to reach out regularly and ask great prompting questions too. Cannot think of scenarios where it’d not helpful or appropriate

Use Cases and Deployment Scope

Allows us to collate and display reviews, which increases consumer confident and results in more words. The reviews can be displayed on the website next to each item, helping to show the quality of the products we sell. We can also flag any reviews we think are fraudulent and can respond to any review.

Likelihood to Recommend

Increases consumer confidence as they can see the reviews on the product, the service provided, and the overall company review. This then leads to more orders. Helps when there is a new product with no reviews yet, as customers can see that the company has an overall score of 4.6 and are confident in buying.

Use Cases and Deployment Scope

We selected TrustPilot to prove to our customers that our positive reviews are real, in a competitive space. It seemed they had some tools to verify real reviews and help us differentiate, building trust with potential buyers.

Likelihood to Recommend

TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers.

TrustPilot is <i>wrong </i>about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.

Use Cases and Deployment Scope

We use Trustpilot in Marketing, Customer Service, Product, and UX departments. We incorporate our customer reviews throughout all of our marketing channels. We also use the reviews to improve our customers' experience as Customer Service, Product and UX take our customers' feedback and use it to improve each department. The sentiment tool in the dashboard allows us to pinpoint main areas of concern and address them quickly. The actual reviews are useful in all of our ads such as display, TV, email, social media, etc.

Likelihood to Recommend

Trustpilot is well-suited for the financial industry. The ease of giving a star rating and the free form review field makes it quick and easy to describe the experience of filing your taxes. Their account management team is one of the best I've worked with. They are invested in helping your brand utilize the tool to its maximum capabilities. When you're in charge of implementing new technology, it can be a daunting task getting the rest of the company excited about another tool. But their account manager met one-on-one with key stakeholders and took the pressure off of me. They've also been great about asking about the results we've had in using the reviews in our advertising. They interviewed our team and created a video and a case study about our experience. The reviews themselves have been a valuable asset in our advertising. I can see where a clothing brand may find the review process less than ideal because there are no questions about size, fit, comfort, etc for the customer to address in the review.

Use Cases and Deployment Scope

It is used to measure our customer success and marketing. We are able to understand our customer experience. Since we are in the lead generation space; we can learn which of our partners are delivering. Additionally, it increases our visibility on search engines. TP offers great graphics for marketing assets.

Likelihood to Recommend

It should only be available for verified reviews. It is easy for anonymous or disgruntled customers to leave nasty reviews. It can be expensive for a small business to exist on this platform. I would not recommend inviting a customer on their first purchase/ service, but after several purchases.

Use Cases and Deployment Scope

We were primarily using Trustpilot as a method to build brand trust and to bolster our website reviews as they have really nifty plugins that integrate with your website as well as other digital mediums that allow you to show dynamically recent reviews being made. It was meant to be used in addition to Google reviews as another way to show review ratings.

Likelihood to Recommend

It is well suited in general for most applications but the cost is the reason I'm holding back on anything higher than a 7 rating.

Use Cases and Deployment Scope

I use Trustpilot as an external review site to create more trust and authority with potential clients.

Likelihood to Recommend

Trustpilot is well-suited if you want a trusted external review service. It works for me for now, but I don't think it's a great option for a small company due to the fees and the way reviews are managed.

Use Cases and Deployment Scope

The marketing team uses Trustpilot to collect feedback from our customers about the company and our products. The reviews are integrated with our search listing ads to provide an endorsement and validation of the company. It is also used by customer service to identify opportunities for improvement.

Likelihood to Recommend

This product is good for capturing reviews and feedback from clients and distributing the information across the web. It falls short in its ability to present the information in a more customized away and also and its ability to effectively connect buyers with the company to resolve problems.