TrustRadius Insights for StackAdapt are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Outstanding Customer Service: Multiple users have praised the company for its outstanding customer service, emphasizing the quick responses, proactive recommendations, and detailed reporting provided by the support team. For instance, reviewers have mentioned instances where the customer service team went above and beyond to address their queries promptly and efficiently.
Fair Pricing: Customers highly value the fair pricing offered by the company, mentioning it as a key factor contributing to their overall positive experience with the service. Some users have highlighted how competitive pricing has allowed them to achieve their marketing goals within budget constraints.
Exceptional Ad Development Tool: Reviewers consistently found the ad development tool provided by the company to be exceptional due to its user-friendly interface and effectiveness in creating impactful advertisements. Users have shared success stories of utilizing this tool to design engaging ads that resonate well with their target audience.
At [...] we have used StackAdapt as a in house advertising platform for a strategic approach for certain populations or target audiences. This gives us an advantage as it is an easy to use tool with a variety of channels for advertising. In the industry of real estate, we need to be creative and strategic with our approach. We are able to use this all in one product to plan and analyze in real time the results and interactions with our customers and prospects.
Pros
Accessible human support
Customer service oriented
User friendly platform
Cons
Limited reporting capabilities
Poor reporting for what is provided
Likelihood to Recommend
We use StackAdapt to create marketing lists for different industries and uses and we curate specialized advertisements to reach these audiences and stay in touch with other competitors and allies in the industry. It is important to have the reporting capability to measure our success and create a level of standard for future advertisements.
VU
Verified User
Administrative Assistant in Sales (5001-10,000 employees)
We use StackAdapt's programmatic buys for awareness campaigns where we need affordable CPM's. This is more focused on finding the right eyeballs for impressions than direct-response conversions. Testing multiple tactics (display, native, audio, CTV) for the same audience segmentation is great. Also, their geofencing capabilities are some of the easiest to set up and launch (though you have to watch out for adding too many constraints for a small geofenced area).
Pros
Affordable CPM rates
3rd party audience segmentation
Ease of self-serve platform
Low minimum ad buy requirement
Fast customer support responses (and helpful)
Cons
Budget can spend quickly if you don't enable pacing guardrails
Low conversion rates
Too many mobile ad placements if you don't limit in the settings
Likelihood to Recommend
StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately.
The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data.
We mostly use StackAdapt, a flexible platform, for our online advertising requirements. It can be used in display, video, native, and social media, among other channels. The following describes how StackAdapt is used in our company and the business issues it helps us solve: Audience Targeting: With StackAdapt, we can target our target audience with precision by using a range of characteristics, including behaviors, interests, and even contextual relevance. By ensuring that the proper people see our ads, this targeting capacity raises the possibility of engagement and conversions.Campaign Optimization: Real-time analytics and performance tracking are the only two powerful capabilities the platform offers for campaign optimization. We can keep a close eye on the effectiveness of our efforts and quickly make changes to optimize return on investment. Creative Optimization: StackAdapt provides tools to test various ad creatives and optimize them according to performance indicators. This enables us to determine which creatives connect with our audience the most, resulting in more successful advertising campaigns. Cross-Channel Integration: We can oversee our digital advertising campaigns from a single dashboard by using StackAdapt. As a result, our workflow is streamlined, and our marketing campaigns can be more consistently coordinated. Data Insights: With its reporting and analytics tools, the platform offers insightful data on audience behavior, campaign performance, and industry trends. These observations support our data-driven decisions to keep refining our advertising approach.
Pros
Advanced Audience Targeting.
Dynamic Creative Optimization.
Cross-Device Targeting.
Real-Time Reporting and Optimization.
Cons
Simplified User Interface.
More Robust Reporting Tools.
Improved Cross-Channel Integration.
Enhanced Audience Insights.
Likelihood to Recommend
Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging.
VU
Verified User
Project Manager in Information Technology (10,001+ employees)
I have used Stackadapt to capture data to improvise my ad campaign goals. I use this tool purely as a database function. I have also started to proactively use the reporting side of the tool, helps me understand and analyse data better. On using this tool, I have seen a massive peak in Advertising ROI and more reliable data. The fact that the tool brings programmatic dimension makes it the best!
Pros
I have seen a 40% increase in visitors to my site.
My conversion rates are higher when I run campaigns on Stackadapt.
With detailed view on analytics, I am able to see the pace of ad spends too.
Lead generation is another dimension, the tool has contributed a lot in my business.
Cons
Better in app tours- to help utilise the maximum of the product.
"i" button explaining features easily on just hovering.
Replacing headers or titles with icons - neater UI
Likelihood to Recommend
StackAdapt is well suited when it comes to data science in Advertising , especially for teams working with high level data and data scientists. This is a great platform for integrations as well. Any company planning to run campaigns and is also using other tools, can opt for StackAdapt.
This may not be very helpful for people working with lesser data or unpaid advertising channels.
We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a top-of-funnel channel that we run along with other channels like Google and Meta ads as a comprehensive marketing approach. It solves our need for a reliable display ads platform with robust audience targeting capabilities, more control, and more trust that our ads are placed on high-quality sites.
Pros
Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.
Cons
Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ads. I know it can be done, but it seems it requires support and help.
An easier ad builder or something like a responsive display ad builder like Google would be useful. It is cumbersome to upload a bunch of different display ad sizes, and the creatives hub doesn't have any templates for regular static display ads. They should incorporate the creative hub into the campaign setup.
Generally, the CPM is pretty high across all ad types, but this is because of the quality of the network of sites manually vetted individually. So we don't get as many clicks and impressions as we could with the same budget on Google, so we have to make sure our ads and targeting are near perfect.
Likelihood to Recommend
StackAdapt seems to work really well for niche audiences that might be hard to reach in Google display ads. For example, we have a client in the welding industry that sells products to multiple fairly small audiences, like welding schools. We can create and target these small audiences by combining ABM audiences, uploaded lists, and browsing behavior based on contextual terms.
We used StackAdapt at [...] for our campaigns targeting users. (... owns ....) We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche. We are currently working with [...] on some new campaigns and looking forward to seeing how those work out. One thing about StackAdapt that we love is the customer service. They are always very responsive on the support team and always willing to help out in a timely manner.
Pros
Good returns for the retargeting campaigns
[..] (A Canada rep) is great at communicating and helping us. She responds very quickly and effectively.
StackAdapt has great customer service and support teams
They are great at adapting to help new campaigns out perform old campaigns
StackAdapt team is also very helpful in walking us through everything and fast at responding
StackAdapt is very flexible with pricing and options and a great starter for small businesses
Cons
We were not able to get good ROI on the prospecting campaigns because our audience was too large
StackAdapt has a lot to learn which is very time consuming. However, on a positive note, the team does respond to support questions very quickly
There is not a Geo-radius function so we do have to use Mapsly for that and they have many crashes
Wish they could do more integrations but they are still growing
Likelihood to Recommend
We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche.
Love this tool to help with our programmatic ad buys. It's easy to use and gets us around other platforms minimum. I love how I can look at different units in the platform to see what works best for my budget. The audience insight tools are also super helpful to ensure my clients spend smartly.
Pros
Easy set up
High inventory
Low prices
Cons
Wish i didn't have to wait for the reps to get back to us
Wish self serve had more features
Wish the costs could be even lower
Likelihood to Recommend
If you're looking for a programmatic partner for under $1000K/month level of ad spend, I recommend StackAdapt. It's easy to get started and allows for credit card payment. The audience insight tools separate this from Google display or a more traditional display partner allowing both DOOH plus programmatic display. It's great to see everything in one platform vs so many logins or rep emails.
In our e-commerce business, we use StackAdapt to address audience targeting, multi-channel advertising, campaign optimization, creative management, and attribution/reporting challenges. It helps with customer acquisition, retargeting, brand awareness, seasonal promotions, and product-specific campaigns, ensuring precise targeting, efficient management, and improved campaign performance across digital channels. It is a very versatile and cross functional tool.
Pros
Customer acquiring
Multi channel marketing
Audience specific targeting
Cons
User interface difficulties
Requires more advanced reporting functionalities
Improved ease of integration with other platforms
Likelihood to Recommend
In multi channel campaigns such as launching a new product and needing to reach a specific audience segment. StackAdapt’s advanced targeting capabilities, such as demographic, interest, and behaviour targeting, make it ideal for precisely reaching potential customers likely to be interested in our new product. It works particularly well in communicating with your target audience.
We use StackAdapt as our DSP, most commonly for running programmatic display, audio (podcasts and commercials), and connected TV (including on specialty channels like Hulu, Disney+, etc.). They are currently the only CTV and programmatic audio vendor that we use, and we use them as a managed service. We have a StackAdapt rep who sets up and maintains the campaigns for us, and we pull our own reporting on performance via an API connection.
Pros
Affordable placements & ad delivery.
Managed service means saved time for our agency.
Reasonable service fee to use them for managed media services.
Cons
There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
The reporting UI is definitely clunky and unintuitive.
Likelihood to Recommend
If you want to get into CTV, programmatic audio, or programmatic display but aren't confident enough to run the campaigns independently, StackAdapt could be a good solution. If you're more satisfied with your media-buying abilities, you could probably avoid the managed service option with StackAdapt and run the ads independently through their UI.
StackAdapt is a versatile multi-channel advertising platform that allows us a lot of creative flexibility in our campaigns. We like the targeting options across all the channels and the ease of setting up and using the campaigns with advanced analytics/KPIs, so we need to see how our performance is.
Pros
Good size advertising network.
Good Audience Targeting on all channels.
Good Analytics and KPIs.
Cons
Dashboard UI could use some minor improvements.
Need some more transparency of where Ad placements appear on.
Need some additional tools to measure ROI better.
Likelihood to Recommend
It's great for running campaigns on multiple channels and managing them all together easily. It's easy to set up, manage campaigns, and scale up or down if your needs require it. However, it may not be the best for inexperienced marketing users. Some knowledge is needed, or you would get overwhelmed. Overall, it's a good tool.
