Shopify proves why its still used by the small and the big sellers online.
Use Cases and Deployment Scope
We use it every day for 90% of our e-commerce business! Seriously, it's also our go-to when using tools like TikTok Shop, so it blends into our ERP without requiring or using multiple pieces of unique software. As a result, we've got a nice website, a dedicated wholesale site, and TikTok, Facebook, and Instagram all flowing through it. Beats the pants off paying enterprise rates to update an ERP!
Pros
- Manage inventory.
- Run a POS for small pop-up operations.
- Dynamically managing a site.
- Ease of use in presenting products.
- Supporting a lot of apps and customizations.
Cons
- The number of apps means they sometimes don't add features because "there's an app for that".
- No easy "ban" button for abuse.
- Inventory can be a little tricky at times due to lack of proper reporting/logs.
Likelihood to Recommend
If you are either a super small seller that needs something basic, or a company doing quite well in sales. I say this because if you are super small, you can get away with the free options and cheap/main perks. But if you are more nuanced or require customization, promotion, etc., you might hit a bottleneck: not making enough to justify the expenses, but not expanding enough to get over that hump.
