TrustRadius: an HG Insights company
Back to Overview

RealZips GeoData Platform Reviews and Ratings

Rating: 3 out of 10
Score
3 out of 10

Community insights

TrustRadius Insights for RealZips GeoData Platform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Real-time data: Many users have appreciated the RealZips GeoData Platform for its ability to provide real-time data, which has been very helpful in understanding their job environment. This feature has allowed users to make important financial decisions based on incredible data that gives an in-depth overview of all the information needed.

Configurability: The platform's highly configurable nature has been praised by many reviewers. It allows organizations to separate areas and territories and make analyses of the market. Additionally, it makes it easier for sales reps to see accounts nearby when they are going onsite and target contacts who live near main events.

Salesforce integration: The Salesforce integration feature is highly appreciated as it makes it easier to see demographic data for any contact, lead, account, opportunity or custom object. Reviewers have mentioned that this feature saves a significant amount of time by allowing them to quickly compile useful reports on demographic data of zip codes.

Reviews

1 Review

RealZips GeoData Platform is a must-have Salesforce app for event marketers

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

RealZips GeoData Platform is being used by our marketing department to target contacts who live near one of our events in order to send them emails and letters about the event. RealZips allows us to pull the field "Metropolitan Area" into reports, making it much easier to target all contacts within an area, regardless of if we have their full address or not (you only need their zip code).

Pros

  • The main strength of RealZips GeoData Platform is the ability to query the "Metropolitan Area" field they provide, which is based on the contact's zip code. For example, if you are looking to promote an event to all contacts in the New York City area, this field will automatically show contacts living within several miles of NYC, not just those living in NYC itself.
  • RealZips GeoData Platform automatically provides a zip code for contacts who may have that part of their address missing from their contact page. This helps keep the address data clean.
  • RealZips GeoData Platform will help you sort your prospects or leads into geographic areas, helping you schedule in-person meetings while on the road.
  • RealZips GeoData Platform provides a generous non-profit discount.
  • RealZips GeoData Platform only requires the contact to have a zip code to work. The contact does not need a full address.

Cons

  • RealZips GeoData Platform may be difficult to learn at first, as their reporting tie-in fields need a certain syntax. But once you figure it out, it becomes clearer for future uses. Otherwise, the product functions as intended.

Likelihood to Recommend

RealZips GeoData Platform is well-suited for Saleforce users and administrators who need to send targeted emails and snail mails and segment reports by a certain geographic area and are frustrated with Salesforce's built-in process for this, which is mostly non-existent. Other marketing platforms may handle this scenario better, but for Salesforce, RealZips is the best option.

JK
Jason Kelly
Data and Analytics Manager in Information Technology at American Institute for Economic Research (11-50 employees)
Vetted Review
View profile