MailShake improved our open rates!
Use Cases and Deployment Scope
We use Mailshake for all of our cold prospecting email campaigns. We have implemented prospecting campaigns for tradeshows and recruiting for market research studies. Prior to using Mailshake, we were putting our domain at risk by emailing cold prospects. We are now confident in our outreach. Our open rates have skyrocketed, and our campaigns have been very successful.
Pros
- The ability to monitor and maintain multiple campaigns at a time.
- The interface is very user friendly.
- The ease of turning campaigns on and off, changing sequences, and adding contacts.
- The ability to save previous sequences as templates for later use.
- The CRM-like function of storing prospects and being able to see which campaigns they are in.
Cons
- I'd like to be able to update a contact's email address without having to create a new contact.
- I wish there was an easier way to tell which prospects interact with drip emails.
- Searching for prospect interactions within date ranges does not work properly.
- I wish there was a way to prioritize campaigns. For example, I want campaign A to have precedence over all other campaigns. The sequence should run on days 1, 3, and 5, while campaigns B and C run if there is additional sending permitted on those days or in between and after those days. Right now, you have to manually configure sending calendars and manually turn campaigns on and off to get the settings you want.
Likelihood to Recommend
Mailshake is great for cold prospecting and drip email campaigns. I do not think Mailshake is well-suited for hyper-personalized one-to-one emailing.
