Lytics Reviews and Ratings

Rating: 8 out of 10

Score

8 out of 10

Community insights

TrustRadius Insights for Lytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Content Topic Tie: Users find the tie between content topics and webpages in Lytics to be very helpful. Several reviewers have stated that this feature allows them to easily align their website content with specific topics, resulting in a more targeted and personalized user experience.

User-Friendly Interface: The instantaneity, user-friendly interface, and clarity of Lytics are appreciated by users. Many reviewers have mentioned how easy it is to navigate through the platform, access important features, and understand the data presented. This intuitive design has significantly improved their workflow efficiency.

Powerful Cross-Channel Marketing Tool: Lytics is considered a powerful tool for cross-channel marketing by many users. They appreciate its ability to seamlessly integrate with various platforms and channels, allowing them to create highly targeted campaigns across multiple touchpoints. This comprehensive approach helps them reach their target audience effectively.

Reviews

4 Reviews

Very easy to use audience segment builder- with over 250 data points for each user- it is essential for us

Rating: 9 out of 10

Incentivized

August 26, 2021

Use Cases and Deployment Scope

[Lytics is used for] audience segmentation and activation for clients- essential to our revenue for this business group. Lytics is the CDP we use for our group- I use it all day long to analyze and produce audiences for our clients. It allows me to easily identify and target a client's best prospects.

Pros

Easy to use segmentation tool
Clients love to see their audience build live!
Easy to activate an audience wherever it needs to go

Cons

Ability to "report" on a created audience
Folder structure for organizing created audiences

Likelihood to Recommend

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.]

It is an identity / email driven database[.] Does not combine users into one master record[.]

Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Leonard Roberto

Audience Data Director in Product Management at Informa (5001-10,000 employees)

Vetted Review

1 year of experience

Lytics - Great CDP

Rating: 10 out of 10

August 23, 2021

Use Cases and Deployment Scope

We use Lytics to engage our users in a more [personalized] way, we show the relevant content and promotions and the right time during a user car owning life cycle.

Pros

Audience building
Targeted messaging
Segmentation

Cons

Currently all working well

Likelihood to Recommend

[Lytics is well suited for] managing users[.] You can quickly build detailed audiences for either messaging or content reason.

stuart parkin

Head of Customer Acquisition in Marketing at Regit (11-50 employees)

Vetted Review

2 years of experience

Lytics is made for Marketers!

Rating: 8 out of 10

Incentivized

July 12, 2019

Use Cases and Deployment Scope

When we first decided to utilize Lytics, only one department was using it (renewals, my team). However, its usage has now spread across the company. It allows us to touch customers in a way we'd been unable to before -- targeting specific people based on affinity, demographics, buying habits, etc. with personalized and relevant content.

Pros

Analytics: it's easy to obtain and understand.
Usability: the database is intuitive and easy to learn.
Targeting: you can easily reach your target audience.

Cons

Customization: users are limited to pre-made designs.
Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
Integration: it can be confusing to pair with other applications.

Likelihood to Recommend

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.

Verified User

Employee in Marketing (51-200 employees)

Vetted Review

1 year of experience

Customer data management ease with Lytics

Rating: 9 out of 10

Incentivized

August 24, 2018

Use Cases and Deployment Scope

Used to build segments in real time based on taste profile.

Pros

API Integrations
Customer data analysis
First-party list federation

Cons

Uptime.
Monitoring
Relational-table-like functionality

Likelihood to Recommend

Good for integrating into large systems. Hot storage of customer data. High-Availability. Identity resolution.

Verified User

Director in Marketing (1001-5000 employees)

Vetted Review

2 years of experience

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