Kapost Reviews and Ratings

Rating: 7 out of 10

Score

7 out of 10

Community insights

TrustRadius Insights for Kapost are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.

Reviews

12 Reviews

Great content manager tool for all departments in your organization

Rating: 7 out of 10

Incentivized

September 20, 2020

Use Cases and Deployment Scope

It is used across the entire organization for many things. The most important being information sharing across the company and all departments. Having multiple offices worldwide has enabled us to have the same information at our fingertips. When I travel for work, I often need some information and I can access any type of content by search or category or department easily an download it.

Pros

Gallery is easy to navigate.
I love the favorites tab so I can keep track of my most used or valued information.
Trending is a neat feature to see what is popular.

Cons

Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
I think some type of links from search could be useful.
Layout isn't the prettiest.

Likelihood to Recommend

Good central space to access content for disparate organizations. Great resource for worldwide offices and remote workers. I use it all the time when I travel to get the most up to date marketing ans sales content, I like links in it and that I can down load content easily.

Verified User

Account Manager in Finance and Accounting (501-1000 employees)

Vetted Review

2 years of experience

Great for content operations

Rating: 9 out of 10

Incentivized

September 28, 2019

Use Cases and Deployment Scope

Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to see everything that everyone else is working on and it ensures we're working on the right projects. Some other teams (sales enablement, channel sales) are using different parts of the platform.

Pros

Kapost keeps track of our process steps.
Kapost acts as our centralized source for content (DAM).
Using the Kapost calendar means that everyone can see what projects are coming up.

Cons

In the process workflow, recognizing dependencies could help.

Likelihood to Recommend

Kapost is perfect for teams that are growing and need to implement a system that tracks projects across different areas of marketing. It's also great for larger companies that need quick access to marketing and sales materials. Companies with small teams probably would not get the full value of the platform.

Jim MacLeod

Director, Creative & Digital Marketing in Marketing at Extreme Networks (1001-5000 employees)

Vetted Review

5 years of experience

Kapost powers our content

Rating: 9 out of 10

Incentivized

May 18, 2018

Use Cases and Deployment Scope

Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our enterprise. It'sour go-to content repository for all of our sales reps and they can access it through SFDC - ensuring they have the most up-to-date customer-facing collateral.

Pros

Create workflows for various projects and task categories (whitepaper creation, trade show, etc.) that make sure you don't miss a critical step in any marketing initiative.
Profiles our content archives, ensuring we have the right mix of content for all of our key personas, in each stage of the buying cycle.
Reliable and easy to access repository of content for all of our sales reps. They rely heavily on it because it's trustworthy, accurate and easy to use.

Cons

There are some advanced tools out there that we've evaluated that have some slick sales enablement features, ML-powered tagging & embedded web features that encourage binge-consumption of content on your website, but they overlap with Kapost as a 'repository' so it doesn't make sense to have both. I'm really hoping Kapost invests in adding these kinds of features to their roadmap.

Likelihood to Recommend

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.

Scott Barker

Director of Product Marketing in Marketing at Datawatch Corporation (51-200 employees)

Vetted Review

2 years of experience

View profile

Kapost - For email campaigns

Rating: 7 out of 10

Incentivized

May 23, 2016

Use Cases and Deployment Scope

Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all work within one system and unify newsletters and email campaigns. Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc.

Pros

Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.

Cons

Strategist - in some ways it feels that those behind Kapost are good at coming up with a plan and implementing it but do not have a design background. We worked with a design team in the past so we can get frustrated with this.
Time zone differences. Whomever the strategist is, it would be better if we worked similar time zones versus having to wait several hours to communicate and get immediate fixes.

Likelihood to Recommend

It is appropriate to help send out your email campaigns and give you a proper timeline of when deployment will be and statistics of how well your campaign has done. In some cases it's easier to have a designer or rather yourself do a full design type of look in a Word document and then send it to Kapost so they see exactly how you picture the email.

Verified User

Employee in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

Kapost: One-Stop Shop for Most Marketing Content Creation

Rating: 7 out of 10

Incentivized

May 13, 2016

Use Cases and Deployment Scope

Kapost was used by the marketing team to blast email and social media content to a wide variety of customers. Kapost was an excellent software that allowed us to sign-up certain team members to all aspects of creating an email. Having the ability to know exactly where each project was in the line of assembly and holding people accountable for their job was one of the major problems Kapost addressed.

Pros

A great tool for multiple projects occurring at the same time. The company I worked with had over 20 to 30 projects going on at the same time.
With Kapost it is much easier to keep track of your tasks and see when content goes live.
Being able to see overall content engagement across channels and quickly measure what is working and what is not is fantastic.

Cons

There are improvements that could be made to the insights component of Kapost. It would be helpful to have more custom ways to view the data.
Sometimes it's slow and there could be more links from section to section. I would like to be able to easily get back to the campaign page from each individual asset.
The platform could have stronger social media publishing options and better campaign tracking views, but we used other tools for those purposes.

Likelihood to Recommend

We were solving lots of challenges with Kapost, including content strategy, sales enablement, and project management. Out of the different types of content, we definitely used Kapost for all of the tasks for blog post since it has a slick Wordpress integration. Lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We were constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully.

Verified User

Former Employee in Marketing (10,001+ employees)

Vetted Review

1 year of experience

Kapost Powers Content Markeing

Rating: 7 out of 10

Incentivized

December 18, 2015

Use Cases and Deployment Scope

Kapost started as a content management tool among the content marketing team. It was quickly introduced across other areas of marketing, making sure everyone who has a hand in content - from creation to execution - was keeping track of their tasks. This has really helped provide an unparalleled level if transparency previously unattainable, and it helps everyone understand their roles as related to our content marketing strategy.

Pros

Setting up and scheduling tasks for individuals across department functions. Everyone is now aware of what they need to do, and when it is due.
Kapost enables its users to see what the whole team is working on. So even though I may not be assigned to a particular project, I can discover ideas that may be relevant for me, and we do not have to worry about duplicating efforts.
Eventually, Kapost will let us publish content straight from the platform, which will be a huge time-saver.

Cons

I'd love to see an App. I work remotely, and I am on the road often, so just being able to quickly see the status of a project would be helpful.
Publishing. This will come, but I'd like to see more options to publish to the web.
Cleaner UX.

Likelihood to Recommend

Well suited for large marketing departments producing a lot of content that touches many departments.

Mike Goldberg

Director, Global Content Marketing in Marketing at Dun & Bradstreet (5001-10,000 employees)

Vetted Review

1 year of experience

View profile

Great for filtering content and managing workflows

Rating: 7 out of 10

Incentivized

December 15, 2015

Use Cases and Deployment Scope

We're using Kapost in our marketing department. We're a start-up, with about 5 years of content now, but before Kapost we had no way of archiving or organizing this content. In order to try to get as much use out of each asset we create, we've created about 8 tags -- so the content can be accessed again and again based on querying a certain customer segmentation, for instance. We also use Kapost to track our workflow. We have a content driver push the copy through each stage, but this provides a very visual outline of who has seen it (from writers to design to execs, etc.). Now that we've had Kapost for a while, I'm in the process of working with our content strategist to pare down our workflows and tags even more based on how we've been using it. And we've been using it a lot.

Pros

Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.

Cons

Updating custom fields: Some time in the past few months, we had added new options under a certain custom field and had named them "New -- namehere," to alert our Kapost users to the new tags so they wouldn't just skim over them. We thought we could eventually just delete the "New" part. But when we went in to do that, it treated it as a whole new custom field, forcing us to retag a whole slew of content. It would be nice if you could *edit* custom field names, not just add and delete them.
Search functionality: This is probably the biggest problem. It's obviously very useful to be able to keyword search, but the Kapost search algorithm only seems to work if you write your search term in order and verbatim. e.g. "Orlando Zoo animals" will not pick up content called "Orlando animals."
Submit button: When you create content, there's a "submit" button and a "publish" button at the top right of the screen. I have no idea what the "submit" button does. We usually just hit it to make it go away. I'm not sure if it provides any sort of functionality. The pages in Kapost autosave every few seconds, so it doesn't seem to be a save feature. If it doesn't actually do anything, they should probably remove it.

Likelihood to Recommend

I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.

Susan Kemp

Content Coordinator and Editor in Marketing at SolidFire, Inc. (201-500 employees)

Vetted Review

View profile

Kapost - Early User

Rating: 5 out of 10

Incentivized

October 30, 2015

Use Cases and Deployment Scope

We previously used the platform for social media content creation, scheduling and analytics. We no longer use the service.

Pros

It has a nice calendar feature that is color coded based on content, easy to move items around, and makes scheduling content a breeze.
It integrates well with most social media platforms.
It is pretty good at helping to create and organize campaigns.

Cons

When I used the product, it was fairly new and there were always glitches.
The content curation feature was clumsy and didn't work the way it was presented.

Likelihood to Recommend

I think it is well suited as a content scheduling platform for use with multiple contributors across a company. I would be sure to ask about the analytics feature, as that was not functioning properly when I used the service.

Verified User

Employee in Social Media (10,001+ employees)

Vetted Review

1 year of experience

Kapost is a hybrid platform perfect for content strategists

Rating: 8 out of 10

Incentivized

October 27, 2015

Use Cases and Deployment Scope

Kapost is integral to our marketing, product marketing, and even sales teams. It allows us to:

-scale the production of content with consistent workflows by content type

-organize and manage that content by utilizing custom fields and metadata tagging

-publish content to a variety of channels from one single platform

It addresses problems around scale, management, organization, and consistent user experience.

Pros

Creation of custom fields to organize and "tag" your content in a way that works best for your organization
Integrations with key platforms: Marketo, Salesforce, Wordpress, social channels
Custom reports to let you play with data, perform content gap analyses, inventories, etc.

Cons

No bulk tagging. We have several custom fields with picklists that I'd really like to bulk tag to.
Occasional bugs can be frustrating; Sometimes a feature functionality doesn't make sense even when Support explains Product's "logic" for building it the way they did (can feel like they don't always truly understand the user perspective or even the field of content management).
"Collaborative" editing capabilities severely lacking.

Likelihood to Recommend

-May be less suited for smaller organizations from an affordability perspective.

-Not well suited for organizations without a dedicated content person to own, manage, and maintain the platform (similar to a Salesforce admin or data analyst/content manager).

Verified User

Team Lead in Marketing (201-500 employees)

Vetted Review

1 year of experience

Kapost gets you organized

Rating: 8 out of 10

July 7, 2015

Use Cases and Deployment Scope

Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.

Pros

Visibility -- it's easy to see a project's progression and find materials already completed. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.
File management -- It's easy to upload and save all materials for a project. Access to recent projects can easily be found via the dashboard. Organization is key!
Communication -- working and communicating with others is easy with the ability to email users outside of Kapost from within the system, as well as communicate with reviewers and content managers via a text-message like format.

Cons

Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.

Likelihood to Recommend

Do you have large amounts of content and marketing materials to manage? Are various parties working on multiple projects? If so, then this will greatly help keep things organized in one central place.

Amanda Joshi

Managing Editor at Putman Media (51-200 employees)

Vetted Review

1 year of experience

View profile

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Reviews and Ratings

Great for filtering content and managing workflows

Rating: 7 out of 10

Incentivized

December 15, 2015

Use Cases and Deployment Scope

Pros

Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.

Cons

Updating custom fields: Some time in the past few months, we had added new options under a certain custom field and had named them "New -- namehere," to alert our Kapost users to the new tags so they wouldn't just skim over them. We thought we could eventually just delete the "New" part. But when we went in to do that, it treated it as a whole new custom field, forcing us to retag a whole slew of content. It would be nice if you could *edit* custom field names, not just add and delete them.
Search functionality: This is probably the biggest problem. It's obviously very useful to be able to keyword search, but the Kapost search algorithm only seems to work if you write your search term in order and verbatim. e.g. "Orlando Zoo animals" will not pick up content called "Orlando animals."
Submit button: When you create content, there's a "submit" button and a "publish" button at the top right of the screen. I have no idea what the "submit" button does. We usually just hit it to make it go away. I'm not sure if it provides any sort of functionality. The pages in Kapost autosave every few seconds, so it doesn't seem to be a save feature. If it doesn't actually do anything, they should probably remove it.

Likelihood to Recommend

Susan Kemp

Content Coordinator and Editor in Marketing at SolidFire, Inc. (201-500 employees)

Vetted Review

View profile