Hootsuite Reviews and Ratings

Rating: 8.1 out of 10

Score

8.1 out of 10

Community insights

TrustRadius Insights for Hootsuite are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Platform: Users appreciate the platform for consolidating all social media channels into one, streamlining the scheduling and posting process across multiple platforms efficiently. They value having a single dashboard to manage multiple accounts, simplifying monitoring and interaction with different platforms.

Detailed Analytics Tools: Reviewers find the analytics tools comprehensive and user-friendly, enabling detailed tracking of social media performance, audience engagement, and demographics. The ability to generate detailed reports offers valuable insights into post performance and engagement metrics.

Convenient Scheduling: Many users value the ability to schedule posts in advance, finding it helpful in planning and organizing social media content effectively. The feature providing recommendations for optimal posting times optimizes engagement and reach across platforms.

Reviews

496 Reviews

Videos

Great product

Rating: 8 out of 10

Incentivized

March 10, 2026

Use Cases and Deployment Scope

We primarily use Hootsuite for high level analytics and we are also leveraging the RSS plugin to automate our secondary social accounts. We are a media site that operates over 100 social accounts so the RSS functionality has been crucial to keeping these accounts active and relevant. The analytics and custom dashboards are also useful.

Pros

Analytics
Custom Reports
Automation

Cons

Accounts frequently get disconnected and it's often hard to tell if they have been reconnected or not
User management is a bit clunky

Likelihood to Recommend

Hootsuite is well suited for social teams of any size to streamline their analytics, content planning and publishing. It's easy to use and does the important things well enough across the board.

Jeff Beach

VP Marketing in Marketing at SBLive Sports (11-50 employees)

Vetted Review

5 years of experience

Don't think twice. Hootsuite is a no brainer.

Rating: 9 out of 10

Incentivized

March 9, 2026

Use Cases and Deployment Scope

Being able to schedule posts is a game changer. It allows me to get ideas out of my head and off of my to do list without keeping tasks and reminders that would have to last for weeks at a time.

Besides that, a high-visibility calendar lets us see at a glance when we're light on social media content, and even more importantly, when we're too heavy and when something might get lost.

Pros

Scheduling posts
Managing multiple social media profiles across platforms
One stop to manage comments, replies, and messages

Cons

Post suggestions that connect to current events
Post suggestions that integrate local content
Dark mode

Likelihood to Recommend

Anyone who is scheduling posts should be using Hootsuite. Anyone who wants to send identical or similar content to multiple platforms should be using Hootsuite. Anyone who manages multiple social media accounts should be using Hootsuite.

Your time is worth so much more than an investment in Hootsuite. Don't think twice about it.

Aaron Helman

Communications Director in Marketing at Community Foundation of St. Joseph County (11-50 employees)

Vetted Review

10 years of experience

View profile

1010 A Powerful All-in-One Platform for Scalable Social Media Management.

Rating: 10 out of 10

Incentivized

March 8, 2026

Use Cases and Deployment Scope

We use Hootsuite to centralize social media management for most of our clients. It helps us manage multiple social media platforms like Facebook, Instagram, LinkedIn, etc., in one place instead of having to log in to each individually. We use it to schedule social media content in advance, manage posts, and coordinate content across channels from a single dashboard. We also use its analytics and reporting tools to track soft metrics such as engagement, reach, and CTR, which help us optimize our content strategy.

Pros

Scheduling social media content in advance and publishing across different social media channels.
For organizing the content approval process.
Analyzing soft metrics across channels to build social media strategy.
For creating custom reporting.

Cons

Limitations in approving posts, scheduling posts, or reviewing analytics feel hard to use on a mobile device.
Custom reporting combinations does not give granular reporting.
Features such as sentimental analysis and cross-platform audience breakdowns can be improved.

Likelihood to Recommend

Hootsuite is well-suited for agencies managing multiple clients or scheduling multiple posts regularly across different channels. It's also appropriate for companies where the review process isn't streamlined or well-defined. But it's not well-suited for small brands that aren't regular on social media or for brands that focus heavily on real-time or trend-driven content, like TikTok or Twitter.

Amar Shekhar

Head Of Marketing in Marketing at PocketPills (501-1000 employees)

Vetted Review

4 years of experience

View profile

Great Scheduler for small to mid sizes businesses.

Rating: 8 out of 10

Incentivized

February 22, 2026

Use Cases and Deployment Scope

We use Hootsuite to help our marketing team schedule and post content while keeping our sales team informed about what's in the pipeline.

Pros

Simple scheduling.
Analytics/Reporting Dashboard
Team Collaboration.

Cons

Disconnections from Social Accounts.
Difficulties Posting.

Likelihood to Recommend

Hootsuite is a great starter or small-team social media scheduler. It starts to struggle when you get into larger operations, and it seems to struggle with paid/boosted ads.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

4 years of experience

Hootsuite is a hoot

Rating: 10 out of 10

Incentivized

February 19, 2026

Use Cases and Deployment Scope

Hootsuite is used for all of our internal media tracking. We launched a small media group (Rise Free Media) last year where we have multiple channels led by internal teams - YouTube, Instagram, and TikTok. We needed a system where we could track all of the views and metrics for social media to determine the reach and effectiveness of these channels. Hootsuite solved this issue with ease!

Pros

Reporting. We are able to pull accurate and concise data points on our channels.
Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
Creating content natively in the platform!

Cons

One thing that is more of a nice-to-have would be being able to see metrics and data points directly on the calendar feature instead of having to leave there to go to analytics.

Likelihood to Recommend

If you are doing anything with social media - planning, tracking, or have multiple channels, Hootsuite will be PERFECT! In our case with multiple channels, if we did not have this platform it would be really difficult to keep things organized and in one place. Hootsuite will help you and any social teams stay in the know with all of your content and will help ensure that you create an effective media plan.

Michael Grey

Director of Operations in Human Resources at Rise, Inc. (1-10 employees)

Vetted Review

1 year of experience

Verified on LinkedIn

Hootsuite Review.

Rating: 5 out of 10

Incentivized

February 19, 2026

Use Cases and Deployment Scope

I work in the travel and tourism industry, specifically in marketing. Social media and content are a major part of my job, and I needed an all-in-one scheduling software with a mobile app. I used Hootsuite last year for social media scheduling. I initially gravitated towards the program because I was looking for a platform with AI capabilities. Unfortunately, I left the platform because the number of bugs I had to deal with wasn’t worth the cost.

Pros

Scheduling
Organizing
Interface is pretty self explanatory.

Cons

AI features being credit based, wish it was 100% included in the pricing.
I remember dealing with a lot of random bugs that were overall annoying.

Likelihood to Recommend

It’s less appropriate for my industry due to pricing. Budgets in my industry are pretty small, so this specific platform needed to be a knock-out, out-of-the-park if we were going to continue investing in it. We found that it was unfortunately definitely not worth the squeeze in my industry. But it could possibly have the potential.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

1 year of experience

Give a try to Hootsuite.

Rating: 8 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

Hootsuite is an ideal platform for organizing your content and generating insights and metrics to support the client's workflow.

Pros

Content Scheduling.
Unification Inbox.
Deep analytics.

Cons

Stories scheduling.
IA tools.
Community answering massification.

Likelihood to Recommend

It's a great platform to start, it has plenty of good tools, but sometimes needs more "learning" and time scheduling to make the analytics work better

Leonardo Nery

Project Manager in Marketing at GMD Digital (11-50 employees)

Vetted Review

2 years of experience

Verified on LinkedIn

Expensive but did the job

Rating: 8 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

Social media post scheduling for our agency company pages, and also for our clients' social media pages (including Instagram, Facebook, X, etc.). It helps us to review the social media calendars in one view, which makes it clear and well-organised for our team. We can see what is happening in each channel clearly and this helps us as we are a marketing agency.

Pros

well view of channel performance
post scheduling
clear navigation

Cons

potential errors can be flagged before post is published
navigation can always be improved
collaboration among team members

Likelihood to Recommend

Hootsuite is good when we need to publish content on different channels, but they still need to be aligned with each other. It gives us a clear view and perspective of what is being published. For more than a year now, it has been possible to schedule posts directly within the Instagram app. We now use this method for some channels and clients.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

2 years of experience

Good for small-sized agencies but still falls short

Rating: 5 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

My organization uses Hootsuite to manage social media accounts for digital clients from a variety of sectors (authors, brands, personalities, small businesses). We use the software to post content on their behalf (videos, photos, text, etc). It helps us schedule multiple posts at the same time without having to do it manually or log onto the social media platform directly.

Pros

Scheduling content
Ease of use
Priced well

Cons

Tagging Facebook pages
Increasing number of profiles
Allowing users to run analytic reports for more profiles

Likelihood to Recommend

Hootsuite is well suited for small social media agencies who manage a small number of social media accounts. It is not a great fit for medium or large sized organizations because users are limited on how many profiles and accounts they can load onto Hootsuite. I wish the tiers were more spread out to accommodate this; it gets very expensive very fast.

Allie Cobb

Digital Director in Social Media at Mouth Digital + Public Relations (11-50 employees)

Vetted Review

4 years of experience

View profile

Social media management companion

Rating: 9 out of 10

Incentivized

February 18, 2026

Use Cases and Deployment Scope

We Use of Hootsuite platform to manage our social media contents and publication calendar across Europe. All contents are accessible by each country which manages its own social media publishing locally and also localize all contents in tehir local language. This is a good tool to host and collaborate about publishing and content management

Pros

ability to host all english contents sharable to our countries
ability to measure who published
ability for each country to pick and choose what he needs

Cons

Product Updates · Issues with authorizing Instagram and Facebook pages
follow up all the performances when you don't have enough background
how to read the dashboard for new commers

Likelihood to Recommend

We had to manage a big product launch and pilot the performance of te campaign based on KPI. Very efficient tool to get an overview and an ad hoc status. We were able to adjust when necessary and measure the performance. no specific examples or senarios where it is less appropriate

Sandrine Levy

Communication manager europe in Marketing at Tarkett (10,001+ employees)

Vetted Review

7 years of experience

View profile

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