Empower and Inspire Employees With Smarp
Use Cases and Deployment Scope
2-way relationship. Swarovski gives its employees a voice. 5 to 10 new pieces of content are proposed by Swarovski employees and uploaded to Smarp every week. 88% User Engagement In the first half of 2020, from January to June, user engagement on Smarp was at an all-time high of 88%. 7 million people reached through a solid and authentic employer brand program built with the help of Swarovski employees.
Pros
- Employee advocacy.
- Statistics.
- Engagement.
Cons
- Pricing can be reduced per user.
Likelihood to Recommend
We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume
