Everflow - Partner Marketing Platform Reviews and Ratings
Rating: 7.1 out of 10
Score
7.1 out of 10
Community insights
TrustRadius Insights for Everflow - Partner Marketing Platform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Everflow is an attribution platform that has gained recognition for its ability to measure the performance of media buys, ensuring profitability for advertisers and their clients. Users rely on Everflow to track affiliate commissions, optimize offers, and monitor commissions with other advertisers. With its flex reporting options and diverse set of reports, Everflow allows for in-depth analysis of performance and optimization efforts. The platform also receives high praise for its exceptional support, including a comprehensive knowledge base and responsive live chat option.
Moreover, Everflow serves as a hub for managing affiliate marketing partners, tracking conversions, payouts, and providing access to offers and creatives. It is highly regarded for its capability to manage hundreds of affiliate partners across multiple categories, making it an essential tool for businesses involved in affiliate marketing. Additionally, Everflow is utilized to track the performance of pay-per-performance partners to ensure that leads generated result in purchases and manage invoice generation.
The platform's tracking capabilities are extensive, covering everything from installs to post-install events, which facilitates comprehensive data capture. Users appreciate Everflow's integration flexibility, customization options, and straightforward onboarding processes. Its versatility allows users to track various types of affiliates, including internal traffic, 3rd party products, external marketers, and even their own products. Furthermore, Everflow is praised for its billing and invoicing features along with the prompt responses from their support team.
For those in the financial space who need to manage and track affiliate partners such as publishers and influencers effectively, Everflow proves to be a reliable solution. Overall, Everflow's extensive functionality meets the diverse needs of users by providing a comprehensive solution for tracking media buys and various types of affiliates.
Everflow helps to track media buys and all types of affiliates with great onboarding processes. Is very easy to integrate and customize according to your business needs. Allows preventing tracking conversions while providing amazing customer service responses.
Pros
Engage with partners
Great and solid reports (consolidation)
Great API integration
Connect all data
Cons
Block bad placements
Improve business performance
Great training and onboarding tools
Likelihood to Recommend
Helps your organization to grow faster by providing great guidance with onboarding and training processes. Gives great tools and a wide variety of options to choose to automate processes and connect all your data and grow your business significantly. Powerful integrations and great connection to understand sales and different types of events. I recommend it!
VU
Verified User
Professional in Product Management (10,001+ employees)
tracking everything from install to post-install events, this allows us to capture everything. We also use their platform for billing and invoicing which is very helpful. I also love the quick replies from their support team. So long as I'm in marketing I will be using Everflow as my tracker
Pros
support
tracking
invoicing
Cons
dark mode
Likelihood to Recommend
for affiliate marketing its perfect as you have different accounts for both affiliates and advertisers. Partners are able to log in and self-check their own numbers accurately and whenever they want which is crucial for their performance. I haven't used it as a sales tracker for an econ store but I can see how Everflow would be very helpful for that
We use Eeverflow to manage affiliate marketing partners who send website traffic to our sites. Everflow manages their accounts, tracks conversions, and payouts as well as provides a hub for them to access our offers and creatives. With different sites in multiple categories Everflow allows us to manage hundreds of affiliate partners and their activity and performance.
Pros
Manages offers to affiliate partners.
Tracks payouts and traffic volume.
Houses creatives for affiliates to use.
Generates reports and dashboards for tracking sales.
Cons
Some reports are hard to find or understand without explanation.
Integration with our websites is delicate and does sometimes break.
User interface is simple, but no frills.
Likelihood to Recommend
Everflow is easy to use, and works. It is the perfect solution for our business and what we are using it for. For a lead generation company using affiliate marketing partners, it is an excellent solution. I love the ease of integrating new partners and allowing them to do their own setup. Many of our partners in the industry are familiar with Everflow or use it themselves, which makes for an even easier setup.
We utilize Everflow Partner Marketing Platform to run and manage our affiliate network. It has allowed us to integrate many other tools and simplify our daily workflow.
Pros
Reporting.
Support.
New features.
Cons
Creative management.
Accounting integrations.
Likelihood to Recommend
Everflow Partner Marketing Platform has been an ideal solution for affiliate marketing and campaign tracking and has made running our small network very easy as compared to other platforms we have used in the past. The only piece we cannot manage within Everflow is our internal traffic from CPM or flat cost campaigns (ie. list rentals).
I use Everflow to manage affiliate partners. These partners are publishers and influencers in the financial space and are able to help get the word out about our brand.
Pros
User experience
Ease of use
Cost effective
Easy onboarding
Simple
Cons
Marketplace for shopping for influencers and other brands
Automation (ACH payments)
Likelihood to Recommend
This is an affiliate platform useful for those creating a smaller program. It would be less appropriate for a major or fast-growing brand where you need a strong marketplace.
Everflow has proven itself to be one of the best tracking platforms I've ever used when it comes to tracking affiliate commissions for our network of affiliates, building out our own internally owned and operated offers, and tracking our own commissions with other advertisers. Their flex reporting options and different reports give us the ability to really deep dive into our performance and optimization efforts. Lastly, Everflow's support is 100% the best support I've had with any platform. Their knowledge base covers everything in an easy-to-digest format. Then if I can't figure something out there they have a live chat option that has never led to a dead end where we couldn't resolve an issue at hand. If we can't figure it out in the live chat, Everflow support will schedule a live call with me and find a solution. If they don't have one, they'll create one. Definitely a platform I would and do recommend to others.
Pros
Live Chat feature/Customer Support.
Reporting options and Custom Flex reports.
Extensive knowledge base.
VERY few technical glitches that ever cause more problems than they have to when hacks/crashes/glitches happen. They keep their platform functioning well.
Cons
Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.
Likelihood to Recommend
I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).
We use them to track our own products with internal traffic along with 3rd party products and external marketers. It encompasses all our needs.
Pros
Reporting
Stablity
User-friendly Interface - easy to navigate
Cons
More intuitive customizable functionality
Exporting data improvements
Likelihood to Recommend
it's great for an affiliate network or an advertiser (brand owner) who wants to track their sales and performance. It may not be suitable for a product owner of only one product.
VidAngel has several pay-per-performance partners that send traffic to our website generating sales. We needed a way to make sure that the leads that were being sent converted into purchases. We use Everflow to manage the tracking of our pay-per-performance partners and to manage the generation of invoices. We also use their reporting dashboard to analyze the performance of our efforts.
Pros
Lead Tracking.
Affiliate Management.
Invoicing.
Cons
Improve marketplace for partner discovery.
UI is a bit clunky.
Internal messaging tool.
Likelihood to Recommend
Everflow is well suited for intermediaries or agencies that connect advertisers with affiliates. Their tools work great for creating offers from specific advertisers and connecting them to affiliates, particularly if you already had a system in place for attracting advertisers and affiliates to your program. It starts lacking when you are a single company that is looking to connect with affiliates or if you are an affiliate looking for products to partner with.
Everflow is what we use as our attribution platform. We use it to measure the performance of the media that we buy for our advertisers. Not only to see if our buys are profitable for us, but also for our clients. We also use it to set fraud prevention settings to prevent fraud from being sent to our clients.
Pros
Attribution
Fraud Prevention
Campaign Management
Cons
Multiple campaigns for external users.
Custom windows for post-install event attribution
Better creatives interface/UI
Likelihood to Recommend
It's very well suited for any mobile marketing campaign that has a specific set of KPIs based that are setup towards specific events. It's not as well suited for retention or campaigns measured by cohort. It's also not the best platform to run desktop campaigns for, but few platforms have the dual capability.
