eTrigue DemandCenter Reviews and Ratings

Use Cases and Deployment Scope

eTrigue was a smaller outfit that we came across that was lot less expensive than other big name systems like HubSpot, but offered more bang for our marketing buck. The system is very intuitive and has a pretty short learning curve. They provide a great on-boarding experience and have representatives readily available to help you get the most out of their system. We used eTrigue for marketing automation, email marketing campaigns, and lead generation. Some features we were unable to do with their system were things like being able to customize a URL for landing pages in the way we wanted to for better SEO. Other than that they have a pretty solid system. Would recommend looking into as a possible vendor if you are looking into various marketing automation and email systems.

Likelihood to Recommend

For smaller businesses just starting out with marketing automation, eTrigue would be a good fit. It is also helpful if you have someone in-house that knows about creating landing pages, email marketing fundamentals, and good understanding of search engine optimization and search engine marketing principles. Make sure you use their support and training resources.

Use Cases and Deployment Scope

One of the best features is the response campaign that we use after a form is filled out on our site. The right sales rep is notified when it's a request for a demo or a quote, and they get the history along with all of the person's information. If they visit again, the sales rep is notified again of the visit. The customer is also sent a series of messages directly from the sales rep.

Likelihood to Recommend

This is the first time we've used marketing automation so we had to learn everything from scratch. I highly recommend it! eTrigue is much easier than CRM but still requires a bit of effort. We were able to begin monitoring our visitors right away, and started email campaigns after a couple of weeks.

Use Cases and Deployment Scope

3marketeers is a full service, global advertising agency that provides a wide range of services including lead generation/marketing automation support services. We use eTrigue DemandCenter to support our own internal lead generation efforts, as well as many of our clients' lead generation programs. Our internal and client marketing automation programs include a wide range of outreach including ongoing nurturing, webinars, live/onsite regional events and surveys. We needed a platform that could be easily implemented by our clients and that could support this wide range of activities, on a global basis.

Likelihood to Recommend

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.

Use Cases and Deployment Scope

eTrigue DemandCenter is used primarily to keep track of prospect activity and to find qualified leads for sales.

Likelihood to Recommend

Use Cases and Deployment Scope

The business problem is getting better information about who is using our website and who might be a potential sale. We use eTrigue to find out information from forms or when our contacts answer one of our email campaigns. Sales use the lead alerts to see who visited the site from their own prospect list.

Likelihood to Recommend

Marketing automation was a lot to learn initially, but we got many great features working quickly, like web tracking and forms right away and were able to send email follow-up and drip campaigns in the first couple of weeks. The lead alerts work right away as well and are a really useful feature.

Use Cases and Deployment Scope

It was used for marketing campaigns within a department. The program solved for time management issues, easy access to support or even management of the campaigns, ability make adjustments as needed to ongoing campaigns. It also allowed for new ways of upleveling current lead gen programs.

Likelihood to Recommend

If you want to keep things simple on your end and to run a successful sophisticated campaign then this program is a great option. They were very helpful with getting it up and running quickly and supportive during a campaign. I would definitely ask of all vendors they are evaluating to see how they plan to solve for staying innovated and offering new features. There should be a constant feedback loop so you know they are continuing to improve the tool and you know that your campaigns will be successful.

Use Cases and Deployment Scope

I'm a sales rep for a family of print companies and was looking for an easy to use tool to help build and nurture my prospect list. We don't have internal marketing and IT resources so it had to be a tool that I could set up and run myself - eTrigue DemandCenter fit the bill.

Likelihood to Recommend

If you're lacking resources; need something affordable and easy to implement and use, this is great solution. When I was evaluating other solutions I considered how much of what they were selling I was never going to use and the amount of time I would need for IT support.

Use Cases and Deployment Scope

We use eTrigue DemandCenter to promote webinars for Sales Leads Management Association - we also provide email data to users of eTrigue DemandCenter so we have perhaps a broader perspective than a single user

Likelihood to Recommend

If you want to do serious demand generation marketing and want to have a platform that is very sophisticated but easy to use then eTrigue is definitely a platform you want to consider.

Use Cases and Deployment Scope

I used eTrigue at 3 different companies since 2005. At each one it became the anchor between our raw leads and our inside sales teams. It was used within marketing AND inside sales because it was very intuitive and powerful.

Likelihood to Recommend

I recommend them pretty much 100% of the time to my friends/peers.

Use Cases and Deployment Scope

We selected eTrigue to replace multiple automation tools and manual processes. It was primarily used by sales and marketing. It made the lead management process very streamlined resulting in more effective use of the leads that were being generated and with a faster turn around time. Better ROI.

Likelihood to Recommend

Good fit for SMB organizations.