Name: DecisionLinks
Author: DecisionLinks

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Enterprise Content Management

Environmental, Social, and Governance (ESG)

Traceability

Enterprise

Accounting

Cash Flow Management

Financial Planning and Analysis (FP&A)

Loan Origination

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Blockchain-as-a-Service (BaaS)

Bug Bounty

Business Rules Management

Cloud Storage

Data Center Outsourcing (Canada)

Debugging

Edge Computing

Fraud Detection

Integration Platform as a Service (iPaaS)

Machine Identity Management

Managed Security Service

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

Process Mining

Rack Servers

Runtime Application Self-Protection

Secure Web Gateway

Static Code Analysis

WAN Optimization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Customer Journey Mapping

Email Marketing

Livestream

Marketing Automation

Marketing Resource Management

Product Information Management (PIM)

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Business Caller ID

Project Management

Professional Services

AI Sales Agent

Customer Communication Management

Customer Relationship Management (CRM)

Sales Consulting

Sales Email Tracking

Sales

Identity Threat Detection & Response Software

Intrusion Detection

Security

Agriculture

Clinical Data Management

Donor Management

Healthcare Learning Management

Revenue Cycle Management (RCM)

Shipping

Tour Operator

Travel Agency

Vertical-Specific

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Team

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Clear Analytics

DecisionLinks

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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Data Management Platforms (DMP)

DecisionLinks

Overview

What is DecisionLinks?